LG closes deal on New Avon. They bought Avon on September 30, 2019. Under LG H&H ownership, Avon North America continues a strategy of product innovation. LG is Korea’s leading consumer goods company. They are in a strong market position. Includes cosmetics, personal care, and home care.

Korea is the world’s largest and most innovative beauty market. LG distributes a number of its brands in the US.

LG kept the name Avon for the company.

Avon North America Acquired By LG H&H Household & Health

The South Korean consumer goods giant purchases Avon. LG closes deal on New Avon. This direct selling cosmetics business brought $125 million in cash. Here’s a short timeline for an example of what really happened.

  • 2016- New Avon LLC (privately held North American Company) splits from Avon Products Inc (Avon Worldwide).
  • Definitive Agreement with South Korean Consumer Goods Giant to purchase LG H&H Household & Health Care LTD to purchase the direct-selling cosmetics business.
    • Approved by Seoul’s board of directors, LG H&H acquires Cerebes Capital Management majority interest
    • Avon Worldwide minority interest in
  • LGH&H plans for international growth. They add a leading North American Cosmetic Company. There’s a popular product assortment. Their portfolio contains 250,000 sales representatives.
  • Avon North America had business struggles. Avon benefits from a new Korean owner. R&D (research and development) in personal care, fragrances, packaging & design.,

About LG H&H

LG H&H Household Leading Consumer Goods

LG H&H is the #1 consumer goods company in Korea. Leading positions in major categories include cosmetics, personal care, home care, and beverage. The company’s listed on the Korea Stock Exchange of USD $20 billion.

About New Avon

A V O N

New Avon is the leading social selling beauty company. North American. Independent sales representatives are in the United States, Puerto Rico, and Canada. North America’s portfolio includes the categories listed below.

  • Award-Winning SkinCare Anew
  • Avon True Color
  • Espira
  • SSS Oil, Lotion, Handcreams
  • Fashion & Accessories

Avon has a 133-year history to empower women. Economic opportunity and causes that matter most to women. Avon philanthropy contributed 1 billion globally to stop breast cancer and domestic violence.